Social Media Success

Andrew Van Devon, Safia Michelle, and Lizbeth Hernandez are three social media savvy youth that have taken their talents and shared them with the worldwide web. This sharing has translated into success both on and off their social media platforms. By using social media to boost their personal brands, they have found a way to monetize their social media accounts, share their success with their followers, and grow their support, and grow their businesses by using social media as their platform. You can learn more about these social media success stories by clicking on the Fashion/Makeup tab above.

Social media has opened doors for entrepreneurs across the world. Zumba Instructor and Health Enthusiast, Ashley Chatman uses Facebook, Youtube and Instagram to connect with followers. Snapshots of healthy snacks and short videos of an-engaging dances allow Ashley to create a relationship with her followers where she can lead by example and encourage others. Having lost 60 pounds from Zumba classes and eating clean, Ashley knows the meaning of hard work and dedication. Losing her mom to cancer has also inspired Ashley in her career and outlook on life. Through photos, videos, hashtags and statuses, Ashley can include her students and those interested on the details of her fitness journey. "People have often told me that they found out about my class from Facebook or YouTube," says Ashley. Ashley shares that not only are people able to attend events and feel inspired but they are able to share this information with their family and friends increasing Ashley's followership and bettering the health of their loved ones. Zumba has brought millions of people together all over the world creating dance parties that are fun and welcoming. Ahsley goes on to describe Zumba as "not only a way for me to continue staying in shape but it's also a chance for me to share my story and the importance of taking care of yourself not just for your own benefit but for the people in your life who care about you as well," says Ashley. You can find out more about her journey by clicking the Fitness tab above.

There are pros and cons to using social media but for those who have mastered the art, it can become a lucrative business. Shanell Grant, known as NaturallyNellzy to her more than 50,000 YouTube channel subscribers, has not only built a brand but a business through her social media success. A quick search of natural hair on YouTube yields more than two million results but the third video to appear on the results list is one of Grant's videos. Natural hair vloggers on YouTube is a saturated market but Grant has managed to stand out from the rest because her channel goes beyond just focusing on natural hair. She has incorporated beauty, fashion, lifestyle and wellness to her channel. Grant has started her own natural product line called Serene Body Scents and plans on expanding her growing empire. You can learn more about her journey by clicking on the Hair tab above.

Social Media Success

Entrepreneurs who use social media to catapult their brands